Michelle Niedziela, PhD

VP of Research & Innovation, HCD Research

Michelle Murphy Niedziela (PhD; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.

Advances in Food & Beverage Analysis 2023

The third edition of this online symposium will provide industry and academic scientists with the opportunity to hear from experts from across the field. Focus will be given to the safety, authenticity and quality of food and beverages as well as the future of food products such as meat substitutes and alternative proteins.