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A picture of Michelle Niedziela, PhD

Michelle Niedziela, PhD profile page

VP of Research & Innovation, HCD Research


Michelle Murphy Niedziela (PhD; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.


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