
Director of Marketing
at Bio-Rad
Prithwish Pal is the Director of Marketing at Bio-Rad Laboratories, where he leads a team for development of Digital Droplet PCR (ddPCR) assays for oncology applications across the patient journey continuum. With over 15 years of experience in the industry, Prithwish combines his scientific expertise with commercial acumen to bridge the gap between technical knowledge and market needs in precision oncology. Prior to this, he held multiple roles at Illumina including product marketing for cloud-based software platforms, market development and medical affairs for clinical oncology, and portfolio strategy for biopharma and oncology markets. He has also led sales and marketing for molecular testing products in the heme-onc and worked as scientists to develop advanced nanopore technologies. Prithwish holds PhD in Biophysics from the University of Rochester, NY and has performed his post-doctoral work at University of Chapel Hill, North Carolina, and University of Queensland, Brisbane, Australia.
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