Santiago Salvestrini profile page

Santiago Salvestrini is the Commercial Director of CopperProtek, a company leading the way with copper-based packaging technology. He has a Bachelor's degree in Social Communication and an MBA from Adolfo Ibáñez University. Santiago has worked in sales and marketing leadership positions at multinational and regional companies for more than 20 years. In his work at CopperProtek, he is responsible for commercial strategy, business development, and brand positioning, leveraging his extensive experience in the consumer goods and entertainment industries. The balance of strategic vision, creativity, analytical rigor, and execution allows him to develop strong go-to-market strategies and lead high-performing teams. Santiago also focuses on delivering sustainable and value-based solutions that consider both commercial objectives and regulatory models. Santiago possesses deep regional knowledge on a Latin American level, having led successful initiatives in Chile, Argentina, Peru, Colombia, Uruguay, Brazil, and the United States. He has proven to be adept at building relationships with decision makers and identifying and navigating politically complex and changing market landscapes. Through his work at CopperProtek, Santiago is helping raise the global profile and relevance of copper-based technology and presenting safer and more sustainable packaging options that offer true health and environmental benefits.