Corporate Social Responsibility and Impact on Hotel Industries
Poster Apr 22, 2011
Corporate Social Responsibility (CSR) is going to be considered as an important subject in managerial decisions. As an example, CO2 gas is reduced about 14% by Air France and KLM Airlines in the past 10 years, or fruit is added to Happy Meals at McDonald’s chains from March 2012.
CSR is an aggregate of ethics and responsibilities which involves organizations looking at their impact on society and considering their responsibilities toward both stockholders and society. In this definition we are considering responsi¬bilities and ethics as the acceptable norms in civilized societies. Definition of CSR has evolved from 1950 but perhaps the most popular definition is by Carrol (1983) which involves the conduct of a business so that it is economically profit¬able, law abiding ethical and socially supportive. Current definition is achieving commercial success in regard of being responsible for ethical values and respecting communities and natural environment. (Clark, 2006; Porter & Kramer, 2006).
Our project was to identify a geographic area demonstrating need for asthma interventions. By identifying different factors such as air quality, prevalence, asthma related hospitalizations and emergency department visits, we created a tool to identify and prioritize areas that could benefit from interventions like patient education and certification as an Asthma-Friendly School.