Lab Innovations Wins Prestigious ‘Best Trade Show’ Award
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Alison Willis, Divisional Director, Easyfairs, who proudly accepted the award at the recent ceremony in London, said: “Winning the EN Award for Best Trade Show is such a huge achievement for Lab Innovations. We have always strived to produce an event that answers the needs of the scientific community and offers a platform for education, networking and discovery. The annual growth that Lab Innovations has seen since its launch is testament to the quality of the event. We would like to thank all of our partners, sponsors and attendees for all the support they have given us year-on-year. We have some exciting plans going forward and aim to continue to deliver the ‘Best Trade Show’ for our industry.”
The show’s evident success, achieving significant annual growth in both exhibitor and visitor numbers since launching in 2012, is a key reason for Lab Innovations’ receipt of this major award. Independent research shows a 43% increase in lab managers, 53% increase in lab technicians and 125% rise in procurement managers attending the 2018 show. Attendee satisfaction scores are also up year-on-year, with 88% of visitors and 89% of exhibitors in 2018 meeting their objectives for attending the event. 80% of visitors and 92% of exhibitors also see Lab Innovations as being important to their business. Exhibitors were demonstrably pleased - 76% immediately rebooked for 2019.
The buzz and broad mix of relevant visitors and exhibitors at Lab Innovations are among the drivers for such remarkable exhibition growth and attendee satisfaction.
Simon Mortimer, Area Sales Manager, Veolia, noted of the 2018 show: “It’s been a very busy and lively show. We’ve had a really enthusiastic response and have been talking pretty much non-stop with laboratory decision makers from organisations ranging from universities and pharma companies, to the MoD and BP.”
Stephen Dey, Operational Marketing Director, Eppendorf UK, added: “Lab Innovations is one of the only places where we get to see this breadth of customers. You get everyone here…and it gives us an opportunity to engage with a huge range of people.”
Core to the event’s success and making it unmissable is the vast array of laboratory products on show, along with its wealth of networking and educational opportunities. Among the many visitor draws to Lab Innovations are its four scientific lecture theatres with daily keynote speakers. In 2018 they included science broadcasters Maggie Philbin and Steve Mould who were sourced with support from the show’s partnership with The Royal Society of Chemistry and publication Laboratory News. Alongside these and other leading UK science-focused institutions, the show’s 15-strong advisory board, also helped to deliver highly relevant and compelling content for the show floor, as well as CPD-accredited conference streams.
As in many sectors at present, sustainability is the catalyst for innovation, so this new topic area generated excitement and great interest at the 2018 event, with post-show research highlighting this as a top reason for 10% of visitors attending. The new sustainability feature included a functioning laboratory on the show floor which showcased case studies of sustainable equipment and projects undertaken by leading universities in the field.
Finally, yet another key success driver recognised by the EN Awards is the support provided by Lab Innovations to exhibitors and visitors. Free to attend for all visitors, the Lab Innovations team also offers a range of free marketing tools, such as product Innovation Gallery, news site, banner ads, show guide entry, all to help ensure exhibitors enjoy a successful exhibition – this is not the case with many exhibitions. In addition, Lab Innovations runs a VIP scheme to reward visitor loyalty and also provide those with senior purchasing power a greater visiting experience. This includes VIP lounge, special seating in theatres, champagne hour and opportunity to receive a highly respected White Paper produced yearly for the show.
Lab Innovations returns, with these key features and more, to the NEC, Birmingham on 30 & 31 October 2019.