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How To Communicate Science Effectively With Professor Yotam Ophir

Science is a process, says Professor Yotam Ophir from the Department of Communication, University at Buffalo. This process is not finite. It involves a community of individuals coming together to continuously critique each other's research to further enhance, develop and update knowledge. In this Teach Me in 10, Professor Ophir explains the different narratives often used to communicate science and what impact these narratives can have on the general public's perception of scientific research. He also provides useful tips and tricks on how to communicate science effectively.

You can learn more about Professor Yotam's research by reading our recent interview published on Technology Networks.

For more Teach Me in 10 videos, be sure to check our hub page where you can find a collection of videos we have published so far: